Instagram is a social network that revolves around the sharing of photographs. Digital cameras have become commonplace and are available on almost every mobile communication device from smartphones to tablet computers. People who want to express themselves by sharing photographs with others are able to do it easily and with no special skills or dedicated equipment. Instagram has provided a set of tools that enable them to do exactly that, easily.
Another reason for Instagram’s popularity is the fact that it allows users to modify their images with the use of filters to make them more visually appealing; filters can be used to make even poorly shot photographs appear professional and aesthetically pleasing. The value of Instagram can be seen in the fact that the most widely used social network, Facebook, purchased it for $1 billion in 2012. Instagram is presently thriving as a result of the unique benefits it provides to its users.
What are the Business Benefits Associated with Instagram?
The whole point of advertising is to allow businesses to pay to have their brand promoted, this principle applies as much to social media as it does to any other form of media. For marketers, Instagram’s popularity provides a tremendous set of opportunities for promotion and getting a message out to a large audience. As with many other areas in life, popularity is tied to visibility and credibility. The ability to gain followers on Instagram can bring both of those elements to a brand.
For many, a high number of followers signals the quality of the content posted by a particular profile. Instagram has roughly 30 million members from many different countries and demographics, which means that credibility there can stretch across the internet and throughout the world. With all that said, you can see why there is a need for more and more views, likes and followers. Well, thankfully, there are advertising companies where you can buy Instagram views or likes. Not all of these companies are legit, so do your research before you decide to buy any service.With the increasing role that social media content is playing in search engine results, having Instagram credibility may be able to help boost search engine rankings as well.